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HOW CAN A PPC SPECIALIST UNDERSTAND WHAT ADS CUSTOMERS ARE CALLING FROM?

Someone thinks that it is enough to know only about the sources of online conversions - e.g. ordering, adding goods to the cart. And one can do without connection data. But this is not the case for several reasons.
  1. In many types of businesses, sales often start with a phone call. For example, in real estate and medicine, car sales, education, hiring domestic staff. This also applies to buying expensive goods or ordering services, where much is based on trust. For example, in the legal, financial and insurance fields.
  2. If you don't track calls, you can't see all conversions. This means you can't correctly assess which advertising is really working. Suppose you have three online conversions from campaign No. 1, but none from campaign No. 2. It would seem that the first campaign is more effective. However, it may turn out that there were actually 10 calls from the second campaign. If this is not taken into account, you may accidentally turn off running ads.
  3. Usually the warmest customers call. To pick up the phone and call, you need to be interested enough to buy. Therefore, it is better to know which ad attracts the most motivated buyers. And create the most effective ads and creatives based on its example.