Google Ads campaign management
Reach people who are searching for your offer. We plan Google Ads campaigns around your business objective, budget and a clear way to measure enquiries or sales.
What is included?
An offer and landing page review, keyword and negative keyword research, campaign structure and ad copy. The scope of conversion measurement is agreed before launch.
How we work
We start with your sales process and a measurable objective. We then prepare campaigns, test messages and review performance. Optimisation can cover search terms, bids, budgets and landing pages.
Budget and fees
Your media budget paid to Google and the agency fee are separate costs. Pricing depends on the market, number of campaigns and measurement requirements. We agree objectives and reporting individually.
What to prepare
Your website, offer, target area and information about previous campaigns. Product margins, sales capacity and a realistic enquiry target help us plan the campaign.
When to assess results
Clicks alone do not demonstrate profitability. The evaluation period depends on budget, data volume and buying cycle. We assess lead quality and sales as well as traffic.
How we measure performance
Metrics depend on your objective: cost per enquiry, qualified leads, sales and ROAS. ROAS compares revenue with ad spend; profitability also depends on margins and other costs.
Let’s discuss your project