Fortunately, there are special services that record the conversion to a call and its advertising source. And even then they can send this information to Google Analytics. A similar tool is called call tracking or call tracking. You can connect it, for example, on the Ringostat platform.Here is a brief description of how call tracking works in online ads.
- A user goes to a company's website from an ad.
- The call tracking code installed on the site replaces the company's phone number indicated there.
- The visitor sees the replacement number and calls it.
- Сall tracking connects data about the number that was called with the ad that brought the customer.
- Information about the phone call and its advertising source is recorded in call tracking reports.
- If several people visit the site at the same time, each will see a separate alternate number. So call tracking will clearly identify which ads brought each customer.